The Story of Biodun Shobanjo in The Will to Win, is an account of the author’s personal journey. It chronicles the trajectory of Shobanjo’s career right from his humble beginning as a Studio Manager in then Nigerian Broadcasting Corporation (NBC) now Radio Nigeria to his days at Grant Advertising Ltd, an American-Nigerian agency; his foray into entrepreneurship when he co-founded Insight Communications in 1980 and his days as a daring creative innovator in the marketing communications industry till date.

It is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo, Chairman of Troyka Holdings, West Africa’s largest marketing communications group.

The reader is assured of an excursion in history, career development, ambition, decision-making, entrepreneurship, business management, office politics, people management, success and failure. It is a positive work that is faithful to its theme: the path to success is guided by the will to win.