Music producer and rapper, Kasseem Dean more popularly known as Swizz Beatz has joined the growing army of celebrities who are lending their brand inf
Music producer and rapper, Kasseem Dean more popularly known as Swizz Beatz has joined the growing army of celebrities who are lending their brand influence to fashion houses for collaboration. Swizz Beatz who is singer, Alicia Keys’ husband has collaborated with iconic Swiss luxury footwear maker, Bally to create the Bally collection. On why he decided to partner with the 166 year old footwear brand, Swizz Beatz had this to say; “I realized Bally was being overlooked because a lot of other brands are out there making a lot more noise. And I noticed that Bally always stayed true to their quality, so what attracted me to them was consistency and quality. I knew what I could bring to the table, and when you mix their quality with my creativity, then you have a new baby.”
