Scent of Africa launches in Nigeria

Africa’s first luxury perfume, Scent of Africa was recently launched in Lagos at the upscale NOK by Alara contemporary leisure space. The exclusive ev

Africa’s first luxury perfume, Scent of Africa was recently launched in Lagos at the upscale NOK by Alara contemporary leisure space. The exclusive event attracted Lagos celebrities, socialites and influencers. The event kicked off with red carpet appearances and as the evening unfolded, guests were given the opportunity to sample and experience the perfume.

The event was characterized with theatrical performances and musical presentations used to incorporate the diverse representation of different African nations. The Oyo drummers opened the ceremony while a ballet performance showcased the beauty and strength of Africa. Dj Caise thrilled guests to African inspired deep house, jazz and soulful house tunes as they were treated to exotic Absolut Eylx cocktails.

Brand Manager of Ghandour Cosmetics, Solange Boccovi described the perfume as a blend of sophistication and elegance that pays homage to Africa in celebrating its rich identity. Built around values of authenticity, the Ghandour brothers were said to have roamed Africa to extract the best essences used to build its delicate fragrance notes. The Luxury fragrances, for man and woman, were unveiled by its brand ambassadors, supermodel, Oluchi Orlandi and World cup champion and International footballer, Marcel Desailly.

Guests at the event gladly feasted their eyes to artworks and African elite pieces amongst which were high-end couture tastefully designed by Patience Torlowei and each guest went home with bottles of the perfume with a unique packaging; an ornate map of Africa in gold for women and silver for men. This bold depiction of the continent is the perfect house to distill these fragrances. Scent of Africa for woman and for man comes in both 30ml and 90ml options.

adebayo-oke-lawal
Adebayo Oke-Lawal