Jay Z continues to expand his business portfolio as the rapper who is also the founder of Roc Nation and Tidal, has aligned with Puma to become the ap
Jay Z continues to expand his business portfolio as the rapper who is also the founder of Roc Nation and Tidal, has aligned with Puma to become the apparel brand’s President of Basketball Operations. In his new role, the rapper is expected to assist with the brand’s creative direction and product as well as recruit both basketball players and fellow artists to Puma. Puma and Jay-Z first collaborated a year ago when the label provided shoes, shirts and other merchandise for the rapper’s 4:44 Tour.
The recruitment of Jay-Z follows news that Puma inked three of the biggest NBA draft-eligible players; DeAndre Ayton, Marvin Bagley III and Zhaire Smith to endorsement deals, marking the shoe brand’s most high-profile NBA rookie deals since Puma signed Vince Carter in 1998. Puma also agreed to a lifetime deal with New York Knicks great Walt “Clyde” Frazier, the shoe’s first ever endorser in 1973.
Over the past five years, Jay-Z’s Roc Nation has expanded into sports management, with Kevin Durant and Jeremy Lin among his clients. Roc Nation’s Rihanna is also a Puma ambassador.
