The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologized to the Christian Association of Nigeria (CAN) for usi
The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologized to the Christian Association of Nigeria (CAN) for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
The organization, while acknowledging the sensitivity of the social media post “considering the sobriety of the season,” said that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
Since the advertisement, there has been a public outcry among Christendom which described it as blasphemous.
The executive director of FrieslandCampina WAMCO Nigeria Plc (corporate affairs), Ore Famurewa, expressed remorse in a letter to the president of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, ‘Apology for the Good Friday social media post by the Peak brand.’
The letter reads, “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future.
“Do accept the assurances of my esteemed regards”, Famurewa said.
Recall that CAN, on Monday, April 10, warned all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products.
The association also said that it was considering serious sanctions on the firm, including a boycott of their products by Christians.
The religious body added that the advertisement was not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond.