Location! Location!! Location!!! If there is anything that matters most in fashion show viewings besides the collections, it is the location and how m
Location! Location!! Location!!! If there is anything that matters most in fashion show viewings besides the collections, it is the location and how magical fashion houses are capable of transforming venues. This is because the experience has to be as magical for the watchers in the seats as well as those who view it on their devices. Here are five of the best in venues at the just concluded Sping/Summer 2018 fashion week that spanned New York, Paris, Milan and London.
The Saint Laurent ‘Eiffel Tower’ show
The Paris leg of fashion week saw Saint Laurent showcase at the famed fountain of Trocadero, a popular tourist destination below the palace of Chaillot with a stunning view of the Eiffel Tower. The show producers and the Eiffel tower managers made sure to work in tandem to capture the glitz required for a magical showing as the Eiffel Tower’s traditional sparkling light show illuminated the outdoor set.
The medieval Gucci show
Gucci went medieval at the Milan leg of fashion week. The show space had diverse inspirations and aesthetics and dotted with classical statues from different periods and cultures, one of which resembled a modern translation featuring Roman poet, Orazio’s country home. The runway was instantly transformed into Tibet river.
The Dior ‘museum’ show
The Paris leg of the fashion week for Dior, took place in the gardens of the Rodin Museum. Inspired by artist Niki de Saint Phalle, the massive venue was akin to the Tarot Garden, a fourteen-acre sculpture park de Saint Phalle built atop ruins in Tuscany during the ’70s. It took Dior 20 days, 80,000 pieces of mirror, 7.2 tons of coated concrete to create the set for the show.
The Chanel ‘climate change’ show
If there is one person who outdoes himself in every fashion show, it is Karl Lagerfeld of Chanel. He is the grandmaster of grandeur venues having used his shows in the past to make gasp-inducing statements. Unlike last year where he had a space age show complete with rockets taking off, this year’s venue was firmly planted on earth, perhaps a subtle way to send a messae about taking climate change seriously. The venue was the usual Grand Palais. Chanel built an extravagant and beautifully realistic 30-foot waterfall complete with shrubbery and caves for the models to enter and walk through.
The Tommy Hilfiger ‘rock circus’ show
The London leg of the fashion week came to an exciting close with US designer, Tommy Hilfiger closing out with a ‘rock circus’ themed show. The venue is famed for hosting classic rock concerts.