It looks like tennis super star, Serena Williams is looking at expanding her frontiers into the beauty industry with her recent foray. Going by recent
It looks like tennis super star, Serena Williams is looking at expanding her frontiers into the beauty industry with her recent foray. Going by recently found trademark documents, you can expect to see makeup, hair, and body products from the multi-hyphenate. Serena first filed the paperwork to trademark ‘Aneres’ which is ‘Serena’ spelled backwards in January. From the filing, it looks as though Williams is getting ready for some empire building. She locked down the ‘Aneres’ name for 18 beauty categories, among them lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and makeup brushes. It’s a detailed list; essentially the only thing not listed is eyebrow products.
