Rihanna is clearly winning on every side. The singer who only just debuted her makeup line, Fenty Beauty about a month ago is definitely living up to
Rihanna is clearly winning on every side. The singer who only just debuted her makeup line, Fenty Beauty about a month ago is definitely living up to its hype as the cosmetic brand raked in a whooping $72 million in earned media value after just a few weeks of sales. The achievement happened after the brand dropped two collections in just over a month, an inaugural set of products on September 9 and a holiday line on October 13. Thus making her media value currently more than other top brands such as NYX, Benefit, and Urban Decay.
