Beauty brand, L'Oreal, not wanting to be left out, has joined the growing list of cosmetics and beauty brand, that are looking to cater to a diverse a
Beauty brand, L’Oreal, not wanting to be left out, has joined the growing list of cosmetics and beauty brand, that are looking to cater to a diverse audience by appointing metro sexual men and transgenders in their advertising campaigns. So for the L’Oréal Paris advertising campaign that celebrates the beauty of diversity, transgender model, Hari Nef joins familiar faces, including the brand’s global spokeswomen, Blake Lively, as well models, Lara Stone, Alexina Graham, Xiao Wen Ju and plus size models, Sabina Karlsson and Marquita Pring. Even though L’Oréal recently featured a transgender model in their Brazilian campaign, 24 year old Nef’s spot still makes it a first, as the first transgender model ever to be a spokesperson for a L’Oréal Paris campaign in the States. Besides L’Oréal working to make its advertising as diverse as its customers, cosmetics brand, Covergirl and Maybelline recently signed their first male brand ambassadors. So also Make Up Forever. the cosmetics brand worked with transgender, Andreja Pejic in 2015 for their ‘Be You Campaign’, all marking an industry-wide shift towards inclusion.