Kanye West set to debut beauty brand, to be named after mother

Following the success of his sister-in-law, Kylie Jenner in the cosmetics business, the rapper and fashion designer now wants to expand his business f

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Following the success of his sister-in-law, Kylie Jenner in the cosmetics business, the rapper and fashion designer now wants to expand his business frontiers by adding a cosmetics line to his growing empire. Kanye has already filed legal docs declaring his intention to produce DONDA brand of makeup, perfumes, lotions and other cosmetics. Donda happens to be the name of Kanye’s mom who passed away in 2007. His application to snag the DONDA cosmetics line is currently being processed as he wants to be the new Martha Stewart, creating a lifestyle brand that includes credit cards, cars, wallpaper screens, furnishings, video games, amusement parks, hotels, fitness centers and healthy fast food.