According to a report, Multichoice spent a whooping sum of N3.5 billion ($10 million) in the production of the Big Brother Naija Season 5 reality show
According to a report, Multichoice spent a whooping sum of N3.5 billion ($10 million) in the production of the Big Brother Naija Season 5 reality show (#BBNaija Lockdown).
The Managing Director of Multichoice Nigeria, John Ugbe made this revelation at the Multichoice Showcase 2020. He said: “BBNaija production gulped N3.5 billion. We won’t stop investing in putting smiles on the faces of our customers, even in the toughest times.”
Ugbe added that they have played a major role in the entertainment industry in Nigeria.
“We have been at the fore front of exporting Nigeria’s entertainment. The multichoice talent factory is a testament to that investment.
“The multichoice talent factory students not only obtain relevant skills but also benefits access to mentors who provide life, social and entrepreneurial support to them, offering a holistic and well-rounded education,” he said.
This year’s season premiered on Sunday, July 19, 2020 with 20 housemates and has made a major wave on social media, both nationally and internationally. The show will climax on Sunday, September 27, with the ultimate winner going home with prizes worth 85 million naira.